![](https://cdn.myportfolio.com/abe6ca76-3935-4079-83eb-f268eb449d77/f44197f5-2016-4769-beaf-5640d232f9f2_rw_3840.png?h=a40c2fe45481f3319aa0f46faf1aa989)
![](https://cdn.myportfolio.com/abe6ca76-3935-4079-83eb-f268eb449d77/8ada2a66-d5eb-4627-ac7f-47c06359e3b8_rw_1920.png?h=b05733b26677fde5058e1cd63e38dbab)
CHALLENGE: Market a product as simple as a ladder with relatively simple features and larger competitors. SOLUTION: Use humor and attention grabbing themes to target the desired audience of middle aged men who would use the product for occasional household projects.